The visual identity for DCC Tax Service is grounded and trustworthy; authoritative but approachable; polished but very human. In the color palette, blue evokes calm and trust; green means money and growth. The typeface is sturdy - a brand you can rely on; but it also has a bit of softness, inviting people to engage with it. Because the owner is so passionate about being a trusted guide in this space, the emblem is a simplified compass. I extracted the dial of the compass to form the negative space in the D - a simple and subtle extension of the message.
