The Local Table

Food brings people together. Founder Ashley has known that pretty much her whole life, which is why she started The Local Table. Through food tours and intimate dinners, The Local Table offers people a new way to eat and connect in Northwest Arkansas. ⁣⁣

The Local Table was founded on the premise that sharing stories, experiences, perspectives, and laughter around a meal creates a place where we can know each other and be known. At the Table, there are only three rules: be open, make friends, and have fun.

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At our strategy meeting, Ashley told me she wanted her guests to feel invited in, welcomed, hugged - just by seeing the logo and collateral. We settled on a cozy color palette, type with an imperfect, organic edge, and lux cotton paper. One-line illustrations reinforce the concept of connection, flowing in and out of color spaces like conversations around a table.

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